You only regret what you didn’t do
I am the Guide Guru – a Swedish west coast gal and a tourism professional with long and deep experience of service, hospitality, sales and tourism of all kinds. I’m passionate about travelling, nature, animals, culture and outdoor life, and I like to make every day an adventure!
Educated in film photography, editing, acting, storytelling, sales and tourism and have lived in several countries around the world. My job portfolio includes working as leader in adventure camps, visual merchandiser, vice store manager, film producer, choreographer, dance & riding instructor, hiking guide, riding guide, jeep guide, bus guide, tour leader and as hostess on a sailing yacht.
Today my focus is as event manager and visual merchandiser in the outdoor sector and as freelancing destination developer and tour designer for several tour operators, worldwide.
I am an entrepreneur through my company Guide Guru and very proud founder of the tourism, hospitality and storytelling project Guide Guru Academy in Rwanda.